Apple has recently released  some  novel  merchandises  into the  market place like the iphone and ipad. It's pretty   interesting because they have really  been the leaders in MP3 and phone   engineering science for some time. I  think back in 2003 when I saw  merchandising adds on trains  for the Ipod and they had that  coloured  advert of a  fellow  dancing to music with  headphones . I saw on youtube the original  lecturing where Steve Jobs released  the Ipod... its very  queer because the back then I hadn't  got word  of Apple products   since I was in  grammar school , and then  suddenly  they were coming out  with the latest MP3 technology  . Anyways it's certainly easy to say that the company has  succeeded with iphones, ipods and macbooks.